Durham Pocket Guide 2017

Durham Pocket Guide 2017

The Durham Pocket Guide – the essential tool to promote your business

The Durham Pocket Guide represents excellent value for money. For the cost of a one-off business card sized advert in a local newspaper reaching 15,000 readers, you can benefit from year-round promotion to over 500,000 visitors and residents.


Here are the reasons why you need to be in the Durham Pocket Guide:


Comprehensive distribution

  • Racked in over 300 outlets across County Durham
  • Racked in over 350 locations in North Yorkshire, Cumbria, Newcastle and Northumberland
  • Sent direct to visitors that request it before travelling
  • Free to download from the thisisdurham.com website and mobile site


Audience of over half a million

  • 250,000 copies printed
  • Each copy is seen by at least 2 people
  • Placed in the delegate packs of conference and business visitors
  • Distributed at many of the county’s main events


County-wide coverage

  • Dedicated sections for Durham City, the Durham Dales, the Vale of Durham and the Durham Coast
  • 92% of users that were surveyed visited an attraction they hadn’t planned to because of the guide*
  • Maps to help people locate you and get around
  • 89% of users that were surveyed visited areas of the county that they hadn’t planned to because
    of the guide*


Year-round promotion

  • The guide has a 12-month shelf life
  • 65% of users that were surveyed took the guide home for future use*


A quality publication that brings people to your business

  • High quality attractive design to give a common look and feel throughout
  • 92% of users that were surveyed rated the guide as good or very good*
  • Opportunity to include a deal in your advert


    *Source: Durham Pocket Guide Evaluation 2015

Partners

 

Non-partners

 

Contact: Andrew Marchbank
T: 03000 261 226 E: 
partners@visitcountydurham.org

Annual Review

Destination Performance

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