Northern  Tourism Growth Fund Activity

Northern Tourism Growth Fund Activity

SECTOR SPECIFIC    
     
Visit Britain Partnership Building  
Activity Description Partners
VIBE  Once a year opportunity to meet all VisitBritain overseas reps and pitch Durham / build relationships Durham Cathedral, Rockliffe
     
Business Visits and Events    
Activity Description Partners
ICCA masterclass  How to attract international association conference market  
     
Travel Trade    
Activity Description Partners
VisitBritain Supplier Directory  Online directory used by overseas travel trade  Durham Moonlight & Oasis Apartments, Lumley Castle, Durham Cathedral, Beamish Museum
Supplier Directory content translated for target markets    
Explore GB  Travel Trade event with 1-2-1 appointments Durham Cathedral
Stately Homes and Gardens  (partners only) Travel Trade event with 1-2-1 appointments Auckland Castle, Raby Castle
Best of the North  Largest travel trade event to take place in the North, with 1-2-1 appointments The Bowes Museum, Durham Cathedral, Beamish Museum
Best of the North - fam trip 15 buyers from the event visiting Durham Beamish
Bookable product details Information supplied to VisitEngland for trade database and travel trade training programme Discover Durham partners
     
Product Development    
Activity Description Partners
Summary training  Training for information partners Visitor Information Partners
China Welcome training Training for partners on the Chinese market Durham Pointers, Beamish Museum, Durham University, Durham County Council, Durham Cathedral, Rockliffe Hall, Raby Castle
Germany Welcome training Training for partners on the German market Durham Cathedral, Durham Pointers, Beamish Museum, Durham University, Rockcliffe Hall, Durham County Council, Raby Castle
Overseas marketing opportunities workshop Overview for partners of the overseas marketing opportunities Rockliffe Hall, Durham County Council, Beamish Museum, Durham Marriott, Durham Cathedral, Durham BID, Auckland Castle, The Bowes Museum
     
MARKET SPECIFIC    
     
China    
Activity Description Partners
Briefing with VisitBritain China rep and fam trip to Durham   Durham City, Durham Cathedral
Meet the buyer - Etihad trade fam trip 1-2-1 appointments with travel trade representatives  
Media and trade fam trip x 23 delegates Durham included as part of a Northern England fam trip itinerary Durham Marriot, Durham Cathedral, Open Treasure, Durham City
Media and trade fam - follow up workshop   Durham Cathedral
Media visit x 6 high profile contacts Beijing Evening - leader newspaper with 1m circulation; City Zine - most popular travel and lifestyle magazine for  young people 526,000 circulation; Travel & Leisure - 760,000 circulation; SINA - world's leading online media company and most popular social network in China - 100m daily active users; Harper's Bazaar China; influential columnist and travel blogger;  Beamish Hall, Durham Cathedral, Durham Castle, Beamish Museum
     
Netherlands    
Activity Description Partners
Vakantiebeurs - trade and consumer show Largest travel trade show in the Netherlands  
Vakantiebeurs programme  5k copies, A4, full page advert The Bowes Museum - half page
Dutch brochure Targeted print translated for event  
Trade visit - Pharos Reizen Tour operator fam trip ideas for 2016 programme Durham Cathedral, Beamish, Broom House Farm, Weardale Railway, Durham Dales Centre, Killhope
Trade visit - Travel Club trade fam trip x 8 contacts Fam trip for travel trade contacts Auckland Castle, Kynren, Durham Castle, Durham Cathedral, Durham City, Open Treasure, Undercroft
Media visit CamperReisMagazine - reach 50,000 Dales cycling (Durham City to Stanhope)
Media visit - Volkskrant  1m reach national title - Northern supplement Durham Cathedral and Castle, Open Treasure, Durham City tour, Dales driving tour - Teesdale,  Beamish Hall and Stables Restaurant
Media visit  - Reformatorisch Dagblad 60,000 circulation Durham Cathedral, Open Treasure, Lumley Castle
Media reception Northern England representatives, including VCD, met with over 30 media and trade contacts  
     
Germany    
Activity Description Partners
ITB - trade and consumer show Largest travel trade and consumer show in Europe  
German brochure Targeted print translated for event  
Trade visit - Service Reisen Giesen One of the largest tour operators in Europe and the market leader in Germany Durham City
Media visit - Westfalische Nachricht Major German newspaper Durham City, Durham Cathedral, Open Treasure, Undercrodt Restaurant, Durham Castle, Lumley Castle
     
USA    
Activity Description Partners
Press trip - AAA magazine US lifestyle magazine The Bowes Museum, Durham City
Travel Trade Fam trip (with Explore GB) Fam trip following event Beamish Museum, Durham Cathedral, Durham Castle, Beamish Hall
Media visit - Charles McCool Influential blogger Durham City tour, Radisson
Media visit - Beamish Travel writer and podcaster Marriott, Durham City tour, Durham Cathedral, Beamish
Vagabrothers Influential instagrammers Durham Cathedral

 

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