Quality Accreditation and Assessment Schemes

Visitor Attraction Quality Assurance Scheme (VAQAS) is managed by VisitEngland and, through its network of regional assessors, boasts an incredible reputation for instigating, modifying and shaping change to the customer experience at visitor attractions across England. Tel 020 7578 1451

Quality in Tourism

Quality in Tourism (QiT) is the assessment service provided for VisitEngland. With a field force of over 60 experienced assessors and a highly dedicated in-house team they carry out the assessments and handle the administration of the national quality assessment schemes on behalf of VisitEngland. Over 23,000 accommodation businesses are assessed annually across eleven different schemes, making VisitEngland (in conjunction with Quality in Tourism) the largest provider of quality assessment in England. Tel 0845 300 6996


AA Ratings and Awards. Hotels or guest accommodation assessed by the AA are rated under a set of common quality standards agreed by the AA and the UK tourist authorities (VisitBritain, VisitScotland and VisitWales). The common standards make types of accommodation easy to understand and give you confidence that establishments can meet the standards you require.

Tel 01256 493 442

Rosette Scheme

The long-established Rosette scheme recognises successful cooking at different levels across the UK. Success or failure in achieving Rosettes is based on one or more visits by an AA inspector to a hotel or restaurant. Essentially the visit is a snapshot, whereby the entire meal, including ancillary items (when served), is assessed.


AIM (Accredited in Meetings) provides the meetings industry and its buyers with a universally recognised indicator of quality for meetings and services. Being AIM accredited gives venues and suppliers a clear marketing advantage over non AIM accredited venues and product and service providers. Developed by the Meetings Industry Association but available to all venues and suppliers in the meetings industry, AIM is endorsed by VisitEngland as well as by VisitBritain, Visit Wales and MPi UK. Tel 0845 230 5508


Annual Review

Destination Performance

© Copyright Visit County Durham. All Rights Reserved.

Registered office: Visit County Durham, 1st Floor, 3-4 Millennium Place, Durham, DH1 1WA