MPs and business leaders from across the country gathered at the House of Commons this week to celebrate the place brand, which it’s hoped will drive Durham’s inward investment opportunities and visitor economy in a new and illuminating way.
From left, Durham County Council leader, Councillor Simon Henig; Councillor Edward Bell, chairman of Durham County Council; Ivor Stolliday, chairman of Visit County Durham; Michelle Gorman, managing director, Visit County Durham; and Terry Collins, chief executive of Durham County Council.
The This is Durham, Place of Light brand has been developed by Visit County Durham, the destination management organisation for the county, core-funded by Durham County Council, to shine a light on the county, as part of their work to change perceptions and showcase the area as a great place to live, work, invest, study and visit.
The House of Commons event saw around 100 business leaders, industry partners and invited guests gather to find out more about some of the enlightening stories that set Durham apart as a beacon for businesses, visitors and residents alike.
Leader of Durham County Council, Councillor Simon Henig, said: “Durham is a fantastic county and we are justifiably proud of the many reasons that make it such a great place to live, work, invest, study and visit, which is why showcasing all of those stories on a national level is so important.
“The work that Visit County Durham has done to develop the Place of Light brand really places our assets in the spotlight, be it our breath-taking countryside and coast, the fascinating history and heritage embedded in our county, the vibrant cultural scene we are becoming so well-known for or the fantastic business success stories and opportunities that our county offers.”
With the theme of light running through the event, exhibitors included: Durham University’s globally recognised Institute for Computational Cosmology, performing research into the origins and evolution of the universe; The North Pennines Area of Outstanding Natural Beauty Partnership, which manages the county’s dark skies, denoted for the superior stargazing potential and Spennymoor-based Thorn lighting which manufacture a wide range of lighting solutions.
Durham County Council leader, Councillor Simon Henig, addresses guests at the Place of Light celebratory event at the House of Commons.
Martin Thompson, Thorn Academy of Light manager, said: “We were delighted to take part in the Place of Light celebration and it was a fantastic opportunity for us to showcase our work, while being an ambassador for the county.
“Thorn is producing lighting products for clients all over the country and indeed into Europe, from our base in Spennymoor, where we have been employing local people for 65 years. This tradition of research, design, testing and producing is a real part of our heritage.
Michelle Gorman, managing director of Visit County Durham, added: “It was fantastic to celebrate Durham Place of Light with such a high-profile event at the House of Commons in front of a prestigious audience. MPs, businesses, national agencies and key partners left illuminated about the county and some of the stories of success that make Durham shine.”
To find out more about the Place of Light brand, please visit www.DurhamPlaceofLight.com
For more information please contact: Katharine Capocci T: 03000 261223
Notes to editors:
This is Durham, Place of Light
The Durham Place of Light brand has been developed by a cross-county partnership led by Visit County Durham, the destination management organisation core funded by Durham County Council. It shines a light on all that is great in Durham, where light connects us on so many levels – from science, art and technology to business, tourism and the beauty of our breathtaking landscapes.
Durham County Council is working in conjunction with Visit County Durham and Business Durham, the county’s economic development company, working on behalf of the authority, to promote the county as a vibrant place to invest, live, work, study and visit. Through its supportive and innovative approach to nurturing new business and supporting the growth of existing companies or the re-location of companies into the county, Durham is fast-becoming a business beacon in the north, encouraging investment and improving the lives and futures of those living in the county. www.DurhamPlaceofLight.com
About Visit County Durham:
Visit County Durham (VCD) is the Destination Management Organisation for County Durham working on behalf of businesses and public agencies. We came into being on 1 April 2006 and are a private, not-for-profit company limited by guarantee, with a board of directors including an executive director.
The company’s main funder is Durham County Council. The private sector also contributes financially to our work in return for benefits and activities that meet their needs.
Visit County Durham assists the county to fulfil its potential as one of North East England’s lead destinations, attracting visitors to the region from across the UK and from target overseas markets. Its objective is to ensure that the tourism sector performs to its maximum capacity and brings economic benefits to the county in the form of wealth and job creation. Its broad aims are to attract people to the area and to provide visitors with the best possible experience.
Published: 10, February, 2017
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