Destination Performance

A number of methods are used to monitor performance and annual trends.

Scarborough Tourism Economic Activity Model

(STEAM) Measures the volume and value of tourism activity annually.

 

In 2015, the county welcomed 18.67 million visitors up by 3% on the previous year. These visitors made a total contribution to the Durham economy of £777.5 million.

 

The number of people directly employed in tourism in Durham in 2015 was 8,776 up 2%.  When indirect employment in the supply chain is taken into account total employment stands at 10,961, up by 1.5%.

Economic Impact of tourism in Durham

  • 18.67 million people visited Durham in 2015, up by 3% on the previous year.
  • The number of days visitors spent in the destination also grew by 3% to 21.05 million visitor days. 
  • Overall visitor expenditure stands at £777.5 million, up by 2% year on year.
  • The number of overnight visitors to Durham stands at 1.43 million with these visitors spending 3.8 million nights in the destination. These visitors spend £314 million while in Durham, up by 1% on 2014.
  • Day visitor levels have grown by 3% to 17.24 million, with expenditure levels also up by 3% to £463 million.
  • 92% of all visits are day visits with these visitors accounting for 60% of all expenditure.
  •  Average expenditure for overnight visitors is £150.43 per trip while the average day visitor spend is £19.92. 

Food & Drink FactsheetDurham City

  • 4 million people visited Durham City in 2015, which was up by 3% on 2014.
  • Visitors spent 4.64 million days in Durham City, 70,000 additional days compared to 2013.
  • Overall visitor expenditure stands at £192 million, down by 2% on 2014.
  • Visitor expenditure in Durham City accounts for 25% of expenditure in County Durham as a whole.
  • The number of people directly employed in tourism in Durham City in 2014 was 2,069, consistent with 2014. When indirect employment in the supply chain is taken into account, total employment stands at 2,605, down by 1% year on year. 
  • Total tourism employment in Durham City accounts for 24% of overall tourism employment in the county.
  • The number of overnight visitors in Durham City in 2015 stands at 422,000, down by 3% on 2014. Overnight visitors spend 1 million nights in the destination, down by 4% on 2014. They accounted for £95.6 million of expenditure, which was down by 6% on the previous year.
  •  Average expenditure for overnight visitors is £171.80.
  • Day visitor levels have grown by 3% to 3.62 million, with expenditure levels increasing by 3% to £97.3 million. 
  • Average expenditure for day visitors was £19.92, consistent with 2014.
  • The Food and Drink sector made the biggest contribution to economic impact, contributing 34%, or £65.78 million overall. The food and drink sector also accounted for 36% of employment.

Durham Dales

  • 2.45 million people visited Durham Dales in 2015, which was up by 3% on 2014.
  • Visitors spent 3.1 million days in Durham Dales, up by 4% compared to 2014.
  • Overall visitor expenditure stands at £140 million, up by 6% on 2014.
  • Visitor expenditure in Durham Dales accounts for 18% of expenditure in County Durham as a whole.
  • The number of people directly employed in tourism in Durham Dales in 2015 was 1,837, up by 5% on 2014. When indirect employment in the supply chain is taken into account, total employment stands at 2,238, up by 5% year on year. 
  • Total tourism employment in Durham Dales accounts for 20% of overall tourism employment in the county.
  • The number of overnight visitors in Durham Dales in 2015 stands at 259,000, up by 4% on 2014. Overnight visitors spend 930,000 nights in the destination, up by 7% on 2014. They accounted for £81 million of expenditure, which was up by 9% on the previous year.
  • Average expenditure for overnight visitors is £232.55 per trip.
  • Day visitor levels have grown by 3% to 2.2 million, with expenditure levels increasing by 3% to £59.1 million. 
  • Average expenditure for day visitors was £19.92.
  • The Food and Drink sector made the biggest contribution to economic impact, contributing 35%, or £48.76 million overall. The food and drink sector also accounted for 32% of employment.

Vale of Durham

  • 9.1 million people visited the Vale of Durham in 2015, which was up by 3% on 2014.
  • Visitors spent 9.86 million days in the Vale of Durham, 270,000 additional days compared to 2014.
  • Overall visitor expenditure stands at £329 million, up by 2% on 2014.
  • Visitor expenditure in The Vale of Durham accounts for 42% of expenditure in County Durham as a whole.
  • The number of people directly employed in tourism in the Vale of Durham in 2015 was 3,642, up by 1% on 2014. When indirect employment in the supply chain is taken into account, total employment stands at 4,565, again up by 1%. 
  • Total tourism employment in the Vale of Durham accounts for 42% of overall tourism employment in the county.
  • The number of overnight visitors in the Vale of Durham in 2015 stands at 561,000, consistent year on year. Overnight visitors spend 1.325 million nights in the destination, up by 1% on 2014. They accounted for £99 million of expenditure, which was up by 1% on the previous year.
  • Average expenditure for overnight visitors is £135.32 per trip.
  • Day visitor levels have grown by 3% to 8.54 million, with expenditure levels increasing by 3% to £229 million. 
  • Average expenditure for day visitors was £19.92.
  • The Food and Drink sector made the biggest contribution to economic impact, contributing 39%, or £129.5 million overall. The food and drink sector also accounted for 41% of employment.


Durham Coast

  • 3 million people visited Durham Coast in 2015, which was up by 3% on 2014.
  • Visitors spent 3.4 million days in Durham Coast, 100,000 additional days compared to 2014.
  • Overall visitor expenditure stands at £115 million, up by 4% on 2014.
  • Visitor expenditure in Durham Coast accounts for 15% of expenditure in County Durham as a whole.
  • The number of people directly employed in tourism on the Durham Coast in 2015 was 1,228, up by 2% on 2014. When indirect employment in the supply chain is taken into account, total employment stands at 1,552, up by the same levels.
  • Total tourism employment on the Durham Coast accounts for 14% of overall tourism employment in the county.
  • The number of overnight visitors in Durham Coast in 2015 stands at 193,000, up by 2% on 2014. Overnight visitors spend 529,000 nights in the destination, up by 3% on 2014. They accounted for £38.3 million of expenditure, which was up by 6% on the previous year.
  • Average expenditure for overnight visitors is £150.43 per trip.
  • Day visitor levels have grown by 3% to 2.87 million, with expenditure levels increasing by 3% to £77.15 million. 
  • Average expenditure for day visitors was £19.92.
  • The Food and Drink sector made the biggest contribution to economic impact, contributing 40%. The food and drink sector also accounted for 42% of the total employment.

Durham Tourism Superstar

Destination Performance

© Copyright Visit County Durham. All Rights Reserved.

Registered office: Visit County Durham, 1st Floor, 3-4 Millennium Place, Durham, DH1 1WA