Destination Performance

A number of methods are used to monitor performance and annual trends.

Scarborough Tourism Economic Activity Model

(STEAM) Measures the volume and value of tourism activity annually.

 

In 2016, the county welcomed 19.25 million visitors up by 3% on the previous year. These visitors made a total contribution to the Durham economy of £806 million.

 

The number of people directly employed in tourism in Durham in 2016 was 8,943 up 2%.  When indirect employment in the supply chain is taken into account total employment stands at 11,158.

Economic Impact of tourism in Durham

  • 19.25 million people visited Durham in 2016, up by 3% on the previous year.
  • The number of days visitors spent in the destination also grew by almost 3% to 21.64 million visitor days. 
  • Overall visitor expenditure stands at £806 million, up by 2% year on year.
  • The number of overnight visitors to Durham stands at 1.43 million with these visitors spending 3.8 million nights in the destination. These visitors spend £320 million while in Durham.
  • Day visitor levels have grown by 3% to 17.81 million, with expenditure levels also up by 3% to £485 million.
  • 93% of all visits are day visits with these visitors accounting for 60% of all expenditure.
  •  Average expenditure for overnight visitors is £169.14 per trip while the average day visitor spend is £20.18. 

Value & Volume FactsheetDurham City

  • 4.2 million people visited Durham City in 2016, which was up by 3% on 2015.
  • Visitors spent 4.76 million days in Durham City.
  • Overall visitor expenditure stands at £198 million.
  • Visitor expenditure in Durham City accounts for 25% of expenditure in Durham as a whole.
  • The number of people directly employed in tourism in Durham City in 2015 was 2,095. When indirect employment in the supply chain is taken into account, total employment stands at 2,631. 
  • Total tourism employment in Durham City accounts for 24% of overall tourism employment in the county.
  • The number of overnight visitors in Durham City in 2015 stands at 421,000. Overnight visitors spend 1 million nights in the destination. They accounted for £96.4 million of expenditure.
  •  Average expenditure for overnight visitors is £174.27.
  • Day visitor levels have grown by 3% to 3.74 million, with expenditure levels increasing by 3% to £102 million. 
  • Average expenditure for day visitors was £20.18.
  • The Food and Drink sector made the biggest contribution to economic impact, contributing 34%, or £67.9 million overall. The food and drink sector also accounted for 36% of employment.

Durham Dales

  • 2.52 million people visited Durham Dales in 2016, which was up by 3% on 2015.
  • Visitors spent 3.2 million days in Durham Dales, up by 2% compared to 2015.
  • Overall visitor expenditure stands at £144 million, up by 6% on 2015.
  • Visitor expenditure in Durham Dales accounts for 18% of expenditure in County Durham as a whole.
  • The number of people directly employed in tourism in Durham Dales in 2016 was 1,860. When indirect employment in the supply chain is taken into account, total employment stands at 2,264. 
  • Total tourism employment in Durham Dales accounts for 20% of overall tourism employment in the county.
  • The number of overnight visitors in Durham Dales in 2015 stands at 252,000. Overnight visitors spend 916,000 nights in the destination. They accounted for £82 million of expenditure.
  • Average expenditure for overnight visitors is £240.59 per trip.
  • Day visitor levels have grown by 3% to 2.27 million, with expenditure levels increasing by 3% to £61.9 million. 
  • Average expenditure for day visitors was £20.18.
  • The Food and Drink sector made the biggest contribution to economic impact, contributing 35%, or £48.87 million overall. The food and drink sector also accounted for 31% of employment.

Food & Drink Factsheet

Vale of Durham

  • 9.39 million people visited the Vale of Durham in 2016, which was up by 3% on 2015.
  • Visitors spent 10.81 million days in the Vale of Durham, 313,000 additional days compared to 2015.
  • Overall visitor expenditure stands at £343 million, up by 3% on 2015.
  • Visitor expenditure in The Vale of Durham accounts for 43% of expenditure in Durham as a whole.
  • The number of people directly employed in tourism in the Vale of Durham in 2016 was 3,728. When indirect employment in the supply chain is taken into account, total employment stands at 4,671. 
  • Total tourism employment in the Vale of Durham accounts for 42% of overall tourism employment in the county.
  • The number of overnight visitors in the Vale of Durham in 2016 stands at 565,000. Overnight visitors spend 1.349 million nights in the destination. They accounted for £102.7 million of expenditure, which was up by 1% on the previous year.
  • Average expenditure for overnight visitors is £138.46 per trip.
  • Day visitor levels have grown by 3% to 8.83 million, with expenditure levels increasing by 3% to £240 million. 
  • Average expenditure for day visitors was £20.18.
  • The Food and Drink sector made the biggest contribution to economic impact, contributing 39%, or £134.63 million overall. The food and drink sector also accounted for 41% of employment.


Durham Coast

  • 3.16 million people visited Durham Coast in 2016, which was up by 3% on 2015.
  • Visitors spent 3.5 million days in Durham Coast, 113,000 additional days compared to 2015.
  • Overall visitor expenditure stands at £115 million, up by 4% on 2015.
  • Visitor expenditure in Durham Coast accounts for 15% of expenditure in Durham as a whole.
  • The number of people directly employed in tourism on the Durham Coast in 2016 was 1,261. When indirect employment in the supply chain is taken into account, total employment stands at 1,592.
  • Total tourism employment on the Durham Coast accounts for 14% of overall tourism employment in the county.
  • The number of overnight visitors in Durham Coast in 2015 stands at 196,000. Overnight visitors spend 545,000 nights in the destination. They accounted for £39.9 million of expenditure.
  • Average expenditure for overnight visitors is £154.50 per trip.
  • Day visitor levels have grown by 3% to 2.97 million, with expenditure levels increasing by 3% to £80.8 million. 
  • Average expenditure for day visitors was £20.18.
  • The Food and Drink sector made the biggest contribution to economic impact, contributing 40%. The food and drink sector also accounted for 42% of the total employment.

Annual Review

Destination Performance

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