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Who We Are, and What We Do
Who We Are, and What We Do

Who We Are, and What We Do

Visit County Durham is the destination management organisation (DMO) for Durham. We work closely with VisitEngland, VisitBritain and a wide range of public and private sector partners and tourism businesses, both in Durham and across England, to grow the county’s visitor economy.

 

We deliver Durham County Council’s destination management, destination marketing and place marketing functions; coordinating the promotion of the county nationally and internationally as a great place to live, work, visit, study and invest.

 

Visit County Durham Limited was established in 2006 as a private, not-for-profit company with a board of directors. Our board decides our overall direction, working within a framework agreed with Durham County Council; it also monitors our performance against agreed target.

 

Our vision is:

For the county to offer a visitor experience that matches or exceeds the best offered by England’s premier county-based destinations.

For Durham to fulfil its potential as one of North East England’s lead destinations, attracting visitors to the region from across the UK and from target overseas markets.

For the visitor economy to comprise 17% of the county’s economy by 2020, making a significant contribution to improved economic performance.

 

Our purpose is:

To provide strategic added value to tourism activity in the county and leadership to both the public and private sectors on the visitor economy.

 

What is our role?:

Our main activity is destination management. This means influencing or delivering directly activities that relate to visitors and the visitor economy, including marketing, information services, product development, visitor experience, business engagement and workforce development.

 

Many people are involved in delivering a vibrant ivistor economy, one organisation cannot do it alone, which is why we are a partnership. We take a different role in each of our areas of activity depending on need and existing arrangements.

 

Our aims and objectives:

Our objective is to ensure that the tourism sector performs to its maximum capacity and brings economic benefits to the county in the form of wealth and job creation. Our broad aims are to attract people to the area and to provide visitors with the best possible experience.