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Social Media for Business
Social Media for Business

Social Media for Business

Benefits of Using Social Media

Social media is a great way to connect your business with new customers and build relationships with your existing customers. When used consistently and correctly it can be a great cost effective marketing and customer engagement tool.


Using visual and engaging content on social media will help drive traffic to your other digital marketing platforms, including your website, and help improve your ranking in search engines.


Using social media helps reinforce your brand and gives your business a voice. It helps you showcase your business and helps influence potential customers.  


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  This is durham
(Consumer Information)
Visit County Durham
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Visitor Information
Discover Durham
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Facebook /thisisdurham /VCDBusiness    
Twitter @thisisdurham @VCDBusiness @moredurham @moredurham
LinkedIn @thisisdurham /visit-county-durham    
Instagram @thisisdurham      
YouTube /thisisdurham      
Pinterest /thisisdurham      


Key hashtags

A great way to reach people on social media who don’t follow your pages is to use #hashtags. Simply put, a hashtag (#) is a label for posts shared on social media. It helps users who have a specific interest to quickly find content on the same topic by searching for a hashtag, or to join in by using the hashtag in their own posts. By using a trending hashtag, all users searching for it can see your post, regardless of whether they are following your page, helping you reach new audiences. Hashtags can be used across all platforms not just twitter.


Below are a few examples of some of the hashtags we use when posting on social media –


Visit County Durham hashtags - #Lovedurham #Pilgrimage2020 #Tastedurham


Durham event hashtags - #DurhamBrass #dbf20 #Kynren #NorthPennStarFest20 #HODs #Bishfoodfest #Seahamfoodfest


Other useful hashtags - #NorthEastHour (Monday 8-9pm and Tuesday 2-3pm) #Latebookinghour (Monday 7-8pm) #mondaymotivation #traveltuesday #weddinghour (Wednesday 9-10pm) #wednesdaywisdom #tbt #throwbackthursday #ukholidayhour (Thursday 8.30-9.30pm) #nefollowers (Thursday 2-3pm) #flashbackfriday #followfriday #ff #fridayfeeling #connectfriday #weekendhour (Saturday and Sunday 11am-12pm) #selfiesunday #sundayfunday #englandhour (Sunday 9-10pm) #EnglishTourismWeek20 (18 - 25 April 2020) 


Awareness days

Throughout the year link your social media activity with things that are trending. By utilising trends such as national days, major events and awareness days you can amplify your message and reach/engage with new followers.


New awareness days and celebrations are created all the time, our best advice would be to start create your own calendar with trends, national days, holidays and events which work best for your business.


Below are examples of some of the main days and events we link our social media activity to. No matter what time of year, you’re guaranteed to find something that happening that day, month or week which will help you create engaging content.

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  • Veganuary – all month 
  • Chinese New Year Celebrations 25 January  
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  • National Wedding Month – All month 
  • National Storytelling Week 1-8 February
  • Valentines Day 14 February
  • National Apprenticeship Week 1-8 February
  • Shrove Tuesday (pancake day) 21 February
  • School Half Term 14-24 February
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  • Veggie Month – All month 
  • British Pie Week 4-10 March
  • Crufts 5-8 March
  • British Science Week 6-15 March
  • Spring Equinox 20 March
  • World Poetry Day 21 March
  • World Forestry Day 21 March
  • Mothers Day 22 March
  • National Workouts and Wellbeing Week 23-29 March
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  • National Pet Month – All month 
  • Easter bank holiday weekend 10-13 April
  • National Gardening Week 27 April – 5 May
  • English Tourism Week 18-25 April
  • Earth Day 22 April
  • Easter School Holidays 3-20 April
  • Tour de Yorkshire 30 April – 3 May
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  • National Walking Month – All month 
  • International Dawn Chorus Day 1 May
  • Bank holiday 8 May
  • British Sandwich Week 19-25 May
  • 22 May - 1 June School Half Term
  • Chelsea Flower Show 13-23 May
  • Bank holiday 25 May
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  • Pride month – All month 
  • National Volunteers Week 1-7 June
  • National Cheese Day 4 June
  • World Environment Day 5 June
  • National Bike Week 6-14 June
  • National fish and chips day 7 June
  • National Beer Day 15 June
  • National Picnic Week 22-28 June
  • Father’s Day 21 June
  • Summer Solstice 20 June
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  • National Picnic Month – All month
  • Clean Beaches Week 1-7 July
  • Festival of British Archaeology 16-31 July
  • School Summer Holidays 20 July – 1 September
  • National Countryside Week 20-26 July
  • National Fishing Month 26 July – 23 August
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  • Afternoon Tea Week 10-16 August
  • World Photo Day 19 August
  • 31-Aug  Bank Holiday 31 August
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  • Heritage Open Days 11-20 September
  • National Spa Week 16-22 September
  • World Tourism Day 27 September
  • British Food Fortnight 21 September – 6 October
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  • World Vegetarian Day 1 October
  • World Space Week 4-10 October
  • International Astronomy Day 5 October
  • National Curry Week 7-13 October
  • 23 Oct - 2 Nov   School half term 23 October – 2 November
  • Halloween 31 October
  • Museums at Night 31 October
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  • World Vegan Day 1 November
  • Guy’s Fawkes Day 5 November
  • Black Friday 27 November
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  • School Christmas holidays 18 December – 4 January
  • Christmas Day 25 December
  • Boxing Day 26 December
  • Festival of Winter Walks 20 December – 5 January 
  • New Year’s Eve 31 December