Social media is a great way to connect your business with new customers and build relationships with your existing customers. When used consistently and correctly it can be a great cost effective marketing and customer engagement tool.
Using visual and engaging content on social media will help drive traffic to your other digital marketing platforms, including your website, and help improve your ranking in search engines.
Using social media helps reinforce your brand and gives your business a voice. It helps you showcase your business and helps influence potential customers.
|This is durham
|Visit County Durham
(Groups and Travel Trade)
A great way to reach people on social media who don’t follow your pages is to use #hashtags. Simply put, a hashtag (#) is a label for posts shared on social media. It helps users who have a specific interest to quickly find content on the same topic by searching for a hashtag, or to join in by using the hashtag in their own posts. By using a trending hashtag, all users searching for it can see your post, regardless of whether they are following your page, helping you reach new audiences. Hashtags can be used across all platforms not just twitter.
Below are a few examples of some of the hashtags we use when posting on social media –
Visit County Durham hashtags - #Lovedurham #Pilgrimage2020 #Tastedurham
Durham event hashtags - #DurhamBrass #dbf20 #Kynren #NorthPennStarFest20 #HODs #Bishfoodfest #Seahamfoodfest
Other useful hashtags - #NorthEastHour (Monday 8-9pm and Tuesday 2-3pm) #Latebookinghour (Monday 7-8pm) #mondaymotivation #traveltuesday #weddinghour (Wednesday 9-10pm) #wednesdaywisdom #tbt #throwbackthursday #ukholidayhour (Thursday 8.30-9.30pm) #nefollowers (Thursday 2-3pm) #flashbackfriday #followfriday #ff #fridayfeeling #connectfriday #weekendhour (Saturday and Sunday 11am-12pm) #selfiesunday #sundayfunday #englandhour (Sunday 9-10pm) #EnglishTourismWeek20 (18 - 25 April 2020)
Throughout the year link your social media activity with things that are trending. By utilising trends such as national days, major events and awareness days you can amplify your message and reach/engage with new followers.
New awareness days and celebrations are created all the time, our best advice would be to start create your own calendar with trends, national days, holidays and events which work best for your business.
Below are examples of some of the main days and events we link our social media activity to. No matter what time of year, you’re guaranteed to find something that happening that day, month or week which will help you create engaging content.