Social Media for Business
Social Media for Business

Social Media for Business

Benefits of Using Social Media

Social media is a great way to connect your business with new customers and build relationships with your existing customers. When used consistently and correctly it can be a great cost effective marketing and customer engagement tool.

 

Using visual and engaging content on social media will help drive traffic to your other digital marketing platforms, including your website, and help improve your ranking in search engines.

 

Using social media helps reinforce your brand and gives your business a voice. It helps you showcase your business and helps influence potential customers.  

 

Follow Us

  This is durham
(Consumer Information)
Visit County Durham
(Corporate Information)
Discover Durham
(Groups and Travel Trade)
Facebook /thisisdurham /VCDBusiness  
Twitter @thisisdurham @VCDBusiness @Discover_Durham
LinkedIn @thisisdurham /visit-county-durham  
Instagram @thisisdurham    
YouTube /thisisdurham    
Pinterest /thisisdurham    

 

Key hashtags

A great way to reach people on social media who don’t follow your pages is to use #hashtags. Simply put, a hashtag (#) is a label for posts shared on social media. It helps users who have a specific interest to quickly find content on the same topic by searching for a hashtag, or to join in by using the hashtag in their own posts. By using a trending hashtag, all users searching for it can see your post, regardless of whether they are following your page, helping you reach new audiences. Hashtags can be used across all platforms not just twitter.

 

Below are a few examples of some of the hashtags we use when posting on social media –

 

Visit County Durham hashtags - #Lovedurham #Pilgrimage2021 #Tastedurham

 

Durham event hashtags - #LumiereDurham #DurhamBrass #dbf21 (Durham Book Festival 2021 ) #Kynren #NorthPennStarFest21 (North Pennines Stargazing Festival 2021) #HODs (Heritage Open Days) #Bishfoodfest #Seahamfoodfest

 

Other useful hashtags - #NorthEastHour (Monday 8-9pm and Tuesday 2-3pm) #Latebookinghour (Monday 7-8pm) #mondaymotivation #traveltuesday #weddinghour (Wednesday 9-10pm) #wednesdaywisdom #tbt #throwbackthursday #ukholidayhour (Thursday 8.30-9.30pm) #nefollowers (Thursday 2-3pm) #flashbackfriday #followfriday #ff #fridayfeeling #connectfriday #weekendhour (Saturday and Sunday 11am-12pm) #selfiesunday #sundayfunday #englandhour (Sunday 9-10pm) #EnglishTourismWeek21 (18-24 April 2021)

 

Awareness days

Throughout the year link your social media activity with things that are trending. By utilising trends such as national days, major events and awareness days you can amplify your message and reach/engage with new followers.

 

New awareness days and celebrations are created all the time, our best advice would be to start create your own calendar with trends, national days, holidays and events which work best for your business.

 

Below are examples of some of the main days and events we link our social media activity to. No matter what time of year, you’re guaranteed to find something that happening that day, month or week which will help you create engaging content.

Plus and minus graphic

January

 
  • Veganuary - all month
  • Walk Your Dog Month - all month
  • National Bird Day #NationalBirdDay - 5 Jan
  • National Storytelling Week - 30 Jan - 6 Feb
  • Cheese Lovers Day #CheeseLoversDay – 20 Jan
 
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February

 
  • National Marriage Month – all month
  • National Apprenticeship Week – 8-14 Feb
  • Chinese New Year – 12 Feb
  • Spring Half Term 12-21 Feb
  • Valentines Day - 14 Feb
  • Pancake Day – 16 Feb
  • Bread Week - 20-28 Feb
 
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March

 
  • British Pie Week - 1 - 7 Mar
  • World Wildlife Day #WorldWildlifeDay – 3 Mar
  • British Science Week - 5-14 Mar
  • Mother’s Day – 14 Mar
  • International Day of Happiness #InternationalDayofHappiness – 20 Mar
  • Spring Equinox – 20 Mar
  • International Day of Forests – 21 Mar
  • World Poetry Day #WorldPoetryDay – 21 Mar
  • Easter School Holidays – 26 Mar – 12 Apr
  • National Theatre Day – 27 Mar
  • National Take a Walk in the Park Day #NationalWalkInTheParkDay – 30 Mar
 
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April

 
  • National Walking Day #NationalWalkingDay – 7 Apr
  • English Tourism Week    18-24 Apr
  • International Dark Skies Week    19-25 Apr
  • Earth Day #EarthDay2021 – 22 Apr
  • National Gardening Week 27 Apr – 2 May            
  • May Half Term – 30 Apr – 4 May
 
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May

 
  • National Walking Month - all month
  • National Share a Story Month - all month
  • International Dawn Chorus Day  - 3 May
  • Space Day #SpaceDay - 7 May
  • National Vegetarian Week - 11-16 May
  • International Museum Day – 18 May
  • Summer Half Term – 28 May – 7 Jun
 
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June

 
  • Pride month - all month
  • Volunteers Week - 1-6 Jun
  • Bike Week – 6-13 Jun
  • World Oceans Day #WorldOceansDay - 8 Jun
  • National Beer Day – 15 Jun
  • International Picnic Day - 18 Jun
  • National Picnic week 19-27 Jun
  • Summer Solstice – 20 Jun
  • Father's Day – 20 Jun
  • National Selfie Day #NationalSelfieDay – 21 Jun
  • Social Media Day #SMDay – 30 Jun
 
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July

 
  • National Picnic Month - all month
  • National Fishing Month – all month
  • World Chocolate Day #WorldChocolateDay – 7 Jul
  • World Emoji Day #WorldEmojiDay – 17 Jul
  • Love Parks Week - 12-20 Jul
  • School Summer Holidays 20 July – 1 Sep
 
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August

 
  • Afternoon Tea Week – 10-15 Aug
  • World Photo Day #WorldPhotoDay – 19 Aug
  • National Dog Day #NationalDogDay – 26 Aug
 
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September

 
  • National Wildlife Day #NationalWildlifeDay – 4 Sep
  • National Fish and Chips Day – 4 Sep
  • Heritage Open Days - 11-19 Sep
  • British Food Fortnight – 20 Sept – 3 Oct
  • Autumn Solstice - 22 Sep
  • World Tourism Day #WTD2021 – 27 Sep
  • Get Outside Day - 26 Sep
 
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October

 
  • Vegetarian Day – 1 Oct
  • International Coffee Day #InternationalCoffeeDay – 1 Oct
  • World Animal Day #WorldAnimalDay – 4 Oct
  • World Space Week - 4-9 Oct
  • International Astronomy Day -  5 Oct
  • National Curry Week - 7-12 Oct
  • National Baking Week 14-19 Oct
  • October Half Term – 22 Oct – 1 Nov
  • UNESCO World Cities Day – 30 Oct
  • Museums at Night 31 Oct -1 Nov
  • Halloween – 31 Oct
 
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November

 
  • World Vegan Day #WorldVeganDay – 1 Nov
  • National Spa Week – 4-9 Nov
  • Small Business Saturday (The last Saturday of November) #ShopSmall - 27 Nov
  • Black Friday – 26 Nov
 
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December

 
  • Pretend to Be a Time Traveller Day #PretendToBeATimeTravelerDay – 8 Dec
  • Christmas School Holidays – 17 Dec – 4 Jan
  • Festival of Winter Walks - 17 Dec – 4 Jan
  • Winter Solstice – 21 Dec
  • Christmas Day – 25 Dec
  • Boxing Day – 26 Dec
  • New Year’s Eve – 31 Dec