Welcome to Durham

Welcome to Durham Qualification – 1 day training session


The morning session follows the World Host Ambassador qualification and  provides participants with the skills to deliver a warm and friendly welcome to customers and visitors, and is particularly focused on their role as an ambassador for Durham. 


Participants will learn how equipping themselves with knowledge about what’s on offer in their local community can take their service to another level and provide customer service skills that can lead to:


  • Increased revenue, repeat business, average spends and net sales
  • Increased tourism and visitor spend in your local area
  • Better communication between staff and customers
  • Increased staff motivation, and therefore reduced staff turnover and absenteeism
  • Higher quality assurance ratings and improved scores on sites like TripAdvisor


The second half of the day will be led by an experienced Blue Badge Guide and will include an overview of the visitor offer of Durham.  Discussions will be around the main attributes of the area and infrastructure to support them as well as an overview of the key selling points such as new developments and events.  This is aimed at giving participants the skills to deliver a knowledgeable customer service experience.   


Participants will then go on a guide escorted visit to the Open Treasure exhibition at Durham Cathedral which will not only provide an insight into this exhibition, but it will also provide hints and tips about seeing an attraction though the eyes of a visitor.   


Participants will leave the day with a set of skills and knowledge that can be applied in the workplace immediately, qualifications in customer service and visitor welcome and membership of the Welcome to Durham programme. Benefits of the programme include:

  • A Durham VIP pass entitling 2 people to gain free entry or take advantage of special offers at many of the country’s top attractions – valued at over £400.
  •  A Welcome to Durham and WorldHost certificate
  • A lapel badge that identifies people who deliver excellent customer service in their business
  • The chance to be featured across Visit County Durham’s social media pages and PR opportunities associated with the Welcome to Durham programme



For more information, dates the course is running and pricing please contact:
Lucy Wearne
Email:  lucy.wearne@visitcountydurham.org
Telephone: 03000 261225


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