New Partnership Promotes County’s Food and Drink

New Partnership Promotes County’s Food and Drink

Durham Farmers’ and Producers’ Market has entered into a partnership with Visit County Durham, aimed at bringing visitors to a ‘one-stop-shop’ where they can discover some of the county’s finest food and drink.


Durham Farmers’ and Producers’ Market, operated by Durham Markets Company, and Taste Durham, the county’s food brand introduced by Visit County Durham are working together to encourage visitors to discover food and drink authentic to County Durham.  With several food and drink producers together at the monthly Farmers’ and Producers’ Market in Durham Market Place, tourists can add the market to their visit itinerary as the ideal opportunity to immerse themselves in the food and drink the county has to offer.
Colin Wilkes, Managing Director of Durham Markets Company, commented: “There are already locals travelling some distance to our Farmers’ and Producers’ Markets because they know the food producers, and they want to shop with them.  This partnership will spread the news about these producers even further, letting visitors to County Durham know that these markets are a great place to discover our region’s wonderful food and drink, all in one place.” 

 

Michelle Gorman, Managing Director at Visit County Durham, said: “We’re thrilled to be working in partnership with Durham Markets Company supporting the Farmers Markets. With visitors to the county spending over £320m annually on food and drink, raising the profile of the Taste Durham brand, in particular the county’s network of local businesses and high quality food and drink offering, is something we’re committed to support”. 

 

Durham City’s Farmers’ and Producers’ Markets take place in Durham Market Place on the third Thursday of each month.  The markets are open from 9am until approximately 4pm.  

 

Taste Durham is the destination food brand for the county introduced by Visit County Durham and relates to all things food and drink across the county.  From local producers, farm shops, events and eating out; Taste Durham also includes a quality assured award accreditation scheme, directory listings and online itineraries.
Visitors to Durham spend over £320m annually on eating out and the sector employs 38% of jobs in the visitor economy.  Local food and produce is sought out by more and more people who are looking for an authentic experience and who care where their food comes from. The vibrancy of farmers markets, the emergence of more and more food festivals across the country and the growing number of food tourists are evidence of this trend.

 

The uniqueness of the local produce we have across the county and variety of places to eat means that residents and visitors alike have a great experience.  Food and drink is an important part of any visit, whether it be a day visit or an overnight stay.  In 2017 the Bishop Auckland Food Festival attracted over 25,000 people, proving the demand for food related events.  To find out more visit tastedurham.co.uk.  
 

Published: 17, October, 2018


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