Durham Business Improvement District (Durham BID) - the organisation charged with marketing Durham City to people living locally, encouraging increased footfall and return patronage - has announced the return of a hotly anticipated event to the City line-up this February half term.
Fire&Ice InDurham, now in its fourth iteration, will take place across the City on Friday 22nd and Saturday 23rd February 2019, with an exciting theme that is bound to keep the whole family entertained.
Having first debuted in 2016 with the theme of ‘Polar Exploration’, and subsequent festivals depicting ice sculptures following the creative steer of ‘Myths & Legends’ and ‘Literary Characters’, the event is back for 2019 with the theme of ‘Heroes & Villains’.
Adam Deathe, Business Engagement Manager at Durham BID, said: “We’re really pleased to confirm that this much-loved family favourite festival is coming back to Durham for 2019. Fire&Ice InDurham has grown year-on-year and this one is set to be our biggest and best yet.
“With ice sculptures to see, interactive stations and much, much more all set against the beautiful backdrop of Durham City, as if the festival wasn’t enough, we’re hoping people will make a real day of it in Durham, by enjoying all that the City has to offer. It’s a great place to browse some shops, enjoy a nice meal or even share a few drinks with friends, while following the trail around the City.
“Many businesses really get behind the event, dressing their windows to tie in with the theme of Heroes & Villains, as well as putting on special Fire&Ice InDurham special offers, like hot drinks and spicy dishes to represent fire, or cool offers like buy-one-get-one-free to represent the ice. There’s definitely something for everyone in Durham during the course of the festival and we’re looking forward to welcoming people into the City once again for this much-loved event.”
The premise of Fire&Ice InDurham sees an ice sculpture trail lit by flaming beacons across the City, with the opportunity for visitors to watch live ice carving demonstrations and give the art-form a go too, all under the watchful eye of master ice carvers from Glacial Arts, who worked on the set of smash TV series, Game of Thrones. Each evening of the event, the festivities culminate in a spectacular grand finale in the Market Place with jets of water and shooting flames dancing in time to music, fitting to the theme of the year’s festival.
Growing in popularity with locals and those travelling from outside of the County to come into Durham to enjoy the festival, footfall figures from last year’s Fire&Ice InDurham showed that the event drew in thousands of extra visitors to the City, seeing an uplift in footfall of over 12 per cent, compared to visitor numbers during the 2017 iteration, making the weekend of Fire&Ice InDurham the busiest February half term for the City on record.
Scott Hillary, of AH Events and the festival producers of Fire&Ice InDurham, said: “The theme of Heroes & Villains is set to be our most creatively ambitious yet! Think all those characters you love to hate, as well as firm family favourites from the world of movies, TV and comics. It’s such a wide brief that has mass appeal, so we’re expecting to see even more people in the City for Fire&Ice InDurham this year than ever before.
“Now we’re into our fourth year, we’ve taken all the best bits from previous festivals and have updated this year’s event with a few tweaks – including one very special ice sculpture that’s bound to get people talking. We’re finalising the line-up of all the different icy installations and programme of events with the experts at Glacial Arts and are really looking forward to unveiling our grand plans very soon!”
Over the following weeks, Durham BID will be announcing the full line-up of ice sculptures people can see at Fire&Ice InDurham – Heroes & Villains, as well as sharing the programme of events taking place over the course of the festival weekend.
Published: 24, January, 2019
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