Capitalising on the growth in popularity of online escape rooms, Visit County Durham has launched a creative way for consumers to discover Durham digitally.
Developed in partnership with Escape Rooms Durham, the Durham Online Escape Room provides users with the opportunity to explore the county and uncover fascinating facts through a series of questions.
Michelle Gorman, managing director of Visit County Durham, said: “Digital placemaking is an integral part of our marketing strategy, as it reaches new audiences and inspires those who may not have considered Durham previously. During lockdown, our Virtual Visit campaign enabled consumers to discover Durham from the safety of their sofas, and as restrictions start to ease, our approach is to provide digital ways to discover the county. Creative initiatives, such as the Durham Online Escape Room, support businesses and play a key role in recovery marketing.”
Sam Upton of Escape Rooms Durham, adds: ““The Covid-19 pandemic meant that our Durham based Escape Rooms were closed for over 12 months, so we created a number of online games for people to play at home. Initially created to just entertain our local Durham customers, our games have now been played over 80,000 times, all over the world from Thailand to Florida, as well as featuring in The Independent and Stylist magazine as one of the top games to enjoy over lockdown!
We’re thrilled to work with Visit County Durham and add the Durham Online Escape Room to our portfolio, promoting the county to the rest of the world. This game will take you to the coast, the dales and Durham City itself. It’s a wonderful showcase for our county and a great way to find inspiration for a visit to Durham.”
The escape room is thought to be the first of its kind for a UK destination, and utilises digital assets including 360-degree photography and video, to showcase the county through gaming.
The online escape room, which is being promoted by both Visit County Durham and Escape Rooms Durham, can be found at: thisisdurham.com/escaperoom