Destination Brand Guidelines

The Durham Brand

Help present the county in a clear, confident and compelling way to visitors by becoming part of the ‘this is Durham’ destination brand.
Visit County Durham has launched a brand new image library, in partnership with Visit England, which gives the county’s tourism businesses, partners and the media access to over 100 stunning images of Durham – free of charge – for use in their own activities. This can be accessed by visiting

Download : 
This is Durham Brand Identity Tool Kit
Brand Story Book


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