Campaign Activity

National marketing campaign opportunities - For Visit County Durham Partners

Visit County Durham’s next national destination marketing campaign is about to get underway, providing excellent cost effective promotional opportunities for your business. Focussing on the county’s core tourism offer of heritage, the campaign will showcase Durham’s amazing heritage experiences through a series of inspirational videos, which will appeal to younger and family audiences.

 

Key activity in the six month campaign is set to include a partnership with the Evening Standard and Independent websites, two of the biggest media outlets in the country, along with e-newsletters to our database of over 43,000 contacts, social media and a series of press visits from national titles and high-profile influencers.

 

All activity will drive traffic to the dedicated campaign site, where people will be looking for places to stay and things to do.

 

The following opportunities have been created to ensure that all Visit County Durham partners have the opportunity to be part of, and benefit from, the national marketing campaign.

 

Amazing Stays

Campaign accommodation listing:

  • A dedicated Amazing Stays section on the campaign site will promote accommodation
  • Your enhanced web record will appear within the campaign accommodation section for the duration of the six month campaign
  • The campaign accommodation section will be promoted through online marketing activity, driving traffic to the page on which your business will be featured
    Cost - £50

 

Campaign accommodation listing, plus one dedicated social media post:

  • As well as having your enhanced web record featured on the dedicated campaign accommodation section, extend your promotion further through social media
  • Reach an engaged audience of over 50,000 people through the county’s official Facebook and Twitter channels
  • You will receive one dedicated post for your business, on Facebook and Twitter, during the duration of the campaign
    Cost - £100

 

Campaign accommodation listing, one dedicated social media post, plus inclusion in the Amazing Stays e-newsletter:

  • As well as having your enhanced web record featured on the dedicated campaign accommodation section and your business promoted through the county’s official Facebook and Twitter channels, extend your promotion further through the Amazing Stays e-newsletter
  • Reach an engaged audience of over 43,000 people through the county’s official tourism e-newsletter
  • You will receive one featured entry in an edition of the Amazing Stays e-newsletter, during the duration of the campaign
    Cost - £150

Amazing Days

Campaign see and do listing:

  • A dedicated Amazing Days section on the campaign website will promote things to see and do
  • Your enhanced web record will appear within the campaign see and do for the duration of the six month campaign
  • The campaign accommodation section will be promoted through online marketing activity, driving traffic to the page on which your business will be featured
    Cost - £50

 

Campaign see and do listing, plus one dedicated social media post:

  • As well as having your enhanced web record featured on the dedicated campaign see and do section, extend your promotion further through social media
  • Reach an engaged audience of over 50,000 people through the county’s official Facebook and Twitter channels
  • You will receive one dedicated post for your business, on Facebook and Twitter, during the duration of the campaign
    Cost - £100

 

Campaign accommodation listing, one dedicated social media post, plus inclusion in the Amazing Days e-newsletter:

  • As well as having your enhanced web record featured on the dedicated campaign see and do section and your business promoted through the county’s official Facebook and Twitter channels, extend your promotion further through the Amazing Days e-newsletter
  • Reach an engaged audience of over 43,000 people through the county’s official tourism e-newsletter
  • You will receive one featured entry in an edition of the Amazing Days e-newsletter, during the duration of the campaign
    Cost - £150

 

And the good news is, book any of the packages above and there is nothing else for you to do, as we will use information you have already supplied for your enhanced record on thisisdurham.com

 

To book email: partners@visitcountydurham.org

Campaign start date: July 2019

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