Latest information on COVID-19

Marketing Opportunities
Marketing Opportunities

Marketing Opportunities

Visit County Durham is providing a range of promotional opportunities to support visitor economy businesses.

 

Escape the Everyday

Escape the Everyday Campaign

Visit County Durham is providing a range of promotional opportunities to support visitor economy businesses.

 

Visit County Durham has secured £80,000 of grant funding from VisitEngland’s highly competitive Marketing Recovery Fund for Destination Management Organisations, to deliver a local strand of the UK-wide domestic tourism marketing campaign ‘Escape the Everyday’. The campaign aims to support the industry to recover by encouraging consumers to explore, discover and treat themselves to a short break when COVID-19 restrictions allow and when they are ready to travel, with the Durham strand set to promote tourism experiences from across the county. The activity will be an important part of supporting the recovery of the county’s visitor economy.

 

  • Campaign to run from May to June
  • Targeting pre-school families and pre-nesters within a 2hr drive time
  • Activity to include TV commercials, digital advertising, influencers and social media
  • All activity will drive traffic to a dedicated section on thisisdurham.com
  • The bookable experiences can include attractions, activities, events, services and tours (paid-for or free of charge)
  • Accommodation will also be highlighted

All experiences must be bookable online via the campaign website.

 

Next steps
This is a free opportunity for businesses to be featured as an online bookable experience on the campaign website.

Whether you…

already have online booking which is linked to thisisdurham.com,
need to link your existing online booking platform to us, or
need advice and support to make your product bookable online,
…you can be part of, and benefit from the campaign.

To secure your place, contact andrew.marchbank@visitcountydurham.org

 

Shop Local

Support local businesses 

A dedicated page has been created on thisisdurham.com to encourage consumers to support their local businesses. Let us know if your business is offering vouchers, online ordering or collections to be featured on the site which will be promoted across online channels.

Love DurhamVirtual Visit

Visit County Durham’s virtual visit campaign, ‘#LoveDurham… from your sofa’ provides consumers with engaging ways to discover the county from home. A content hub on thisisdurham.com features videos, online tours and more, so please let us know if you have anything to include.

 

For further information or to submit your information email marketing@visitcountydurham.org