Visitors invited to light up the past and ‘make their own history’ in Durham

Visitors invited to light up the past and ‘make their own history’ in Durham

Durham is a destination packed with new experiences in stunning historic buildings and award-winning museums. Visit County Durham’s newest seasonal campaign invites visitors to delve into Durham’s past and make their own history across the county.


Launching in May 2018, the campaign aims to showcase Durham’s unique strand of history which includes a mix of iconic buildings with internationally renowned collections and a programme of world-class events to drive visits, in particular overnight stays. The campaign will focus on attracting visitors to Durham’s historic offering – outlining Durham’s heritage in all its guises by lighting up the past.

 

Central to the campaign will be the creation of short films. Each insightful film will take the viewer on a ‘behind the scenes’ experience and will culminate with a personal invitation for the audience to visit Durham and ‘make their own history’.

 

Durham’s historic UNESCO inscribed cityscape is a major draw, with the cathedral, castle and architecturally striking University buildings and seasonal exhibitions in Palace Green Library offering strong appeal to out of region visitors.

 

Beyond the city lies a wealth of attractions which chart the history of the county’s evolution – the unforgettable sights and sounds of Beamish, which brings the past to life to Raby Castle and its beautiful 200-acre deer park, walled gardens and collections; one of England’s finest medieval castles waiting to be explored.

 

The programme of events and international collections of art and artefacts housed in the The Bowes Museum have national appeal. The transformation of the historic market town of Bishop Auckland with the historic castle at its heart is moving on apace with new visitor centre and galleries attracting global attention, complemented by the return of the spectacular world-class historic Kynren event taking place this Summer.

 

Michelle Gorman, managing director at Visit County Durham, said: “We’re delighted to launch our history campaign which will further raise our national profile and attract more visitors to experience our wonderful county – boosting the visitor economy. What sets Durham apart are the opportunities to truly experience history in an interactive way, and during 2018 there are even more exciting chances to make your own history with a stay in Durham”.

 

Supported by quality, historic accommodation options throughout the county, these multi-dimensional layers of history have appeal and interest of visitors of all tastes.

 

This is History. This is Durham campaign is set to run until September 2018.  

 

To find out more, visit: https://www.thisisdurham.com/history

This is History Durham

CAPTION: Members of staff from each attraction who star in the This is History. This is Durham short films.

 

From L-R Toni Jackson from Radisson Blu Durham, Marie-Thérèse Mayne from Durham Cathedral, Matthew Henderson from Beamish Museum, Michelle Gorman from Visit County Durham, Caitlyn Potts from Palace Green Library, Pat Riddle from Raby Castle and Chara Forrest from Seaham Hall Hotel.

 

ENDS

 

All enquiries:

Sophie Hardy T: 03000 261 223

E: sophie.hardy@visitcountydurham.org  

Social Media: Twitter: @VCDBusiness | Facebook: VCD Business | LinkedIn: Visit County Durham

 

Notes to editors:

 

About Visit County Durham:

·     Visit County Durham (VCD) is the Destination Management Organisation for County Durham working on behalf of businesses and public agencies. We came into being on 1 April 2006 and are a private, not-for-profit company limited by guarantee, with a board of directors including an executive director.

·     The Company’s main funder is Durham County Council. The private sector also contributes financially to our work in return for benefits and activities that meet their needs.

·     Visit County Durham assists the county to fulfil its potential as one of North East England’s lead destinations, attracting visitors to the region from across the UK and from target overseas markets. Its objective is to ensure that the tourism sector performs to its maximum capacity and brings economic benefits to the county in the form of wealth and job creation. Its broad aims are to attract people to the area and to provide visitors with the best possible experience.

 

VCD Heritage Campaign Objectives:

  • Highlight the opportunities for great short breaks at Durham’s historic properties, leading visitor attractions and events.
  • Portray Durham as an historic destination known for its iconic buildings, experiences and social influence
  • Showcase Durham’s historic attractions, landscapes and events
  • To raise and establish a national profile for campaign partners, positioning them as the premier UK product in their attraction/activity category
  • Create a legacy of engaging video content and distribution channel
  • Encourage user generated content through an active social media activity
  • Tie in activity with ‘Durham Place of Light’ advertising campaign
  • To encourage visitors to stay longer and spend more as a result of the raised profile of Durham’s wider heritage offer

 

Campaign Partners:-

 

Attraction partners:

 

Historical accommodation partners: https://www.thisisdurham.com/history/accommodation

  • Headlam Hall Hotel
  • Hotel Indigo Durham
  • The Rose & Crown, Romaldkirk
  • Seaham Hall Hotel
  • Radisson Blu Hotel, Durham

Published: 17, May, 2018


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