National marketing campaign showcases Durham’s amazing experiences
Visit County Durham is encouraging visitors to enjoy the county’s heritage attractions through a series of amazing experiences, with the launch of their This is amazing, This is Durham national marketing campaign.
The campaign, delivered in partnership with Beamish, The Living Museum of the North, Durham Cathedral and Durham University aims to showcase the county’s heritage attractions, activities, and events to help drive overnight stays.
The campaign, which is also supported by The Bowes Museum, Locomotion, The Auckland Project and a further 31 of the county’s tourism businesses, includes a media partnership with the Evening Standard and Independent online.
Central to the campaign is a series of bitesize videos that showcase experiences, with all activity directing visitors to the dedicated campaign website – thisisdurham.com/amazing.
Michelle Gorman, managing director of Visit County Durham, said: “Visitors are always looking for something new, and this campaign highlights how the county’s fascinating past is animated by ‘don’t miss’ experiences at award-winning attractions.
From climbing the 325 steps and taking in the breathtaking views from the top of Durham Cathedral’s Central Tower, to getting hands on with history at Beamish, The Living Museum of the North, we’re inviting visitors to bring the county’s past to life through unique activities, appealing to families and a younger millennial audience”.
The campaign showcases a range of historic experiences, including: the new 1950’s Town at Beamish, The Living Museum of the North, guided tours of UNESCO World Heritage Site Durham Castle with student guides, climbing to the top of the newly opened Central Tower at Durham Cathedral, exciting exhibitions at Palace Green Library, the story of the world’s first railway town at Locomotion, stepping inside the home of the Prince Bishops as Auckland Castle reopens later this year, and the year-round programme of world-class exhibitions at The Bowes Museum.
In addition, the campaign also showcases accommodation, activities and many more attractions that make the county such an appealing destination.
This is amazing, This is Durham is now live on www.thisisdurham.com/amazing and will run until December 2019.
From L-R Carys Harper from The Auckland Project, Michelle Gorman from Visit County Durham, Rhiannon Hiles from Beamish Museum, Hannah Fawcett from The Bowes Museum, Sarah Price from Locomotion and Ruth Robson from Durham Cathedral in Beamish’s new 1950’s Welfare Hall.
Sophie Hardy, Communications Executive, Visit County Durham
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Notes to editors
Visit County Durham
Visit County Durham (VCD) is the Destination Management Organisation for County Durham working on behalf of businesses and public agencies. We came into being on 1 April 2006 and are a private, not-for-profit company limited by guarantee, with a board of directors including an executive director. The company’s main funder is Durham County Council.
The private sector also contributes financially to our work in return for benefits and activities that meet their needs.
Visit County Durham assists the county to fulfil its potential as one of North East England’s lead destinations, attracting visitors to the region from across the UK and from target overseas markets. Its objective is to ensure that the tourism sector performs to its maximum capacity and brings economic benefits to the county in the form of wealth and job creation. Its broad aims are to attract people to the area and to provide visitors with the best possible experience.
Published: 23, July, 2019