Visit County Durham has been tracking the visitor profile for the county since 2007. 1100 face to face interviews were conducted at 20 locations throughout the County for the 2016 study. The research examines all aspects of the visitor journey to understand what motivates, satisfies and disappoints our visitors. Previous visitor surveys were conducted in 2007, 2010 and 2013 and they allow historical data to be collated and compared across a wide range of visitor related issues.
Key findings from the 2016 study include:
3 key markets for Durham
1. Country-loving Traditionalists – “Empty-nesters seeking a traditional rural break. Love unspoilt countryside, walking and visiting heritage attractions – and sampling local food and produce”. Moderate spenders but current high volume.
2. Fun In The Sun – “Beach-loving families with kids in tow. Travel in-season and prefer outdoor activities”. Low spenders but moderate current volume.
3. Aspirational Family Fun – “High-income and often London-based families who can afford to try a wide range of activities – and take more holidays than the other segments”. High spenders and moderate current volume.
Should you have any questions about the survey, you can contact:
Lucy Wearne on 03000 261225 or lucy,firstname.lastname@example.org (Monday to Wednesday only)