Industry News

Understanding international visitors

VisitBritain has published ten new pen portraits on international visitors, providing businesses with a snapshot of what makes an audience unique, how they source information and what appeals to them when they travel.

The reports outline profiles of visitors in key market segments for the UK, such as 'Culture Buffs', 'Buzzseekers' and 'Explorers'.


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Published: 2019-07-31

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