The work of Visit County Durham has achieved international recognition following a study on Destination Management for the Icelandic Tourist Board.
Visit County Durham was one of only 11 destinations from around the world to be chosen to participate in the study as an example of best practice and successful destination management. The outcome from the research aims to establish the role of successful DMO’s around Iceland.
The consultation process focussed primarily on the Durham Tourism Management Plan, but also reviewed staff structures, finance, operating model and stakeholder engagement.
In addition to the Iceland study, Visit County Durham’s operating model will be included as a case study in a practical destination management handbook for the World Bank. The handbook is intended for use by stakeholders in places that are establishing a new destination management structure, the model they will use is where the DMO works within the framework of a local authority.
The full version of the study on Destination Management has now been published. Click here to read the full report.