Industry News

As you will be aware, the North East Devolution Deal, the North East Mayor's Manifesto and the draft Local Growth Plans all reference the importance of the Visitor Economy to the region.

In November 2024, the Cabinet of the North East Combined Authority requested that proposals are developed, in collaboration with regional partners, that set out how the region can deliver on the clear growth potential of the regional visitor economy by building on the existing Destination Development Partnership (DDP) pilot (Destination North East England) to strengthen the regional infrastructure and capacity needed to accelerate progress.

Good progress has been made since November and, following initial consultation with stakeholders, the Combined Authority have today (11 March) published a paper for discussion at NECA full Cabinet on 18 March which sets out the:

1. proposed principles underpinning the new regional approach;
2. potential scope and functions required; and
3. next steps for stakeholder engagement.

The North East Cabinet is asked to endorse the direction of travel and approve the approach set out as the basis for further in-depth engagement with national strategic partners, existing Local Visitor Economy Partnerships, and the wider sector and business community, with a view to a final proposed approach and implications for existing delivery structures being brought to North East Combined Authority Cabinet in the Summer.

Click here to view the full March 2025 Cabinet papers (Visitor Economy Report, Page 534)

Opportunities to engage on the proposed direction of travel will be circulated via Visit County Durham, NGI, Northumberland Tourism, Destination North East England and local authority tourism teams mailing lists, and promoted on relevant websites

If you have any questions please get in touch.

Michelle Gorman
Managing Director