Opportunities
Official Visitor Guide
The Durham Pocket Guide is the official guide to the county and will be available from spring 2025. We are expecting a huge demand for information on days out and overnight stays / short breaks from visitors as well as residents, eager for new experiences. The Pocket Guide is the ‘must-read’ publication for the area and is used by visitors and residents alike who are looking for information on what to see, where to go, things to do and places to eat and drink. With a long shelf life and over 100,000 copies of the guide printed, it is available from hundreds of outlets across Durham. North Yorkshire, Cumbria, Newcastle, Northumberland and key entry points such as motorway services and train stations. The guide is also mailed out to visitors upon request and available to download from thisisdurham.com, the official tourism website for the county.
Featuring sections for Durham City, the Durham Dales, the Vale of Durham and the Durham Coast, it is an essential promotional tool for your business.
Advertising rates are extremely cost effective and Visit County Durham Partners also benefit from a 20% saving. If you would like further details concerning the Partnership scheme please email partners@visitcountydurham.org or call 03000 261220
To reserve your space please contact:
Lisa Anderson
Tel: 01661 845029, Mobile: 07734 560565
Email: lisa@offstonepublishing.co.uk
Final booking deadline: Friday, February 28th 2025
At a glance
- Over 100,000 copies printed
- Racked in key locations for both residents and visitors
- Free to download from thisisdurham.com
- 95% of respondents stated that the Pocket Guide influenced them to visit attractions that they had not planned to as a result of using the guide*
- 94% of respondents stated that the Pocket Guide influenced them to visit areas of the county they had not planned to as a result of using the guide*
- 96% of respondents rated the guide as good or very good*
Durham Pocket Guide Evaluation
View the 2024 Durham Pocket Guide
Rate Card
| Advert Size | Non-Partner Rate | Partner Rate |
|---|---|---|
| 1/4 Page | £420 | £336 |
| 1/2 Page | £725 | £580 |
| Full Page | £1,040 | £832 |
| Double Page | £1,880 | £1,504 |
Premium Positions
| Advert Size | Non-Partner Rate | Partner Rate |
|---|---|---|
| Back Page | £1,525 | £1,220 |
| Inside Back/Front | £1,225 | £980 |
Advert Specifications
Supplied artwork
If supplying advertisements (full page and double page spread only), please ensure that they are created to the correct size with NO CROP OR REGISTRATION MARKS.
All artwork needs to be produced to 300dpi minimum CMYK (4 colour process).
Bitmap images (1 col scans) need to be at 2400dpi.
Please supply all adverts as hi-resolution PDF files.
We are unable to accept any other formats.
Advertorial style
We offer a free in house setting service. If you wish to have your advert produced by us we can set and send you a proof for your approval at no extra charge. Text can be supplied as MS Word and Text Only files. Images can be sent via email and need to be high resolution and be a minimum of 300dpi at 100% of the reproduction size. Alternatively, images can be supplied as hard copies for scanning.
The 2025 Durham Pocket Guide is brought to you by Visit County Durham, via our publishing partner, Offstone Publishing.
