Opportunities

Visit County Durham delivers a number of marketing campaigns throughout the year to drive visits and support the county’s visitor economy businesses.

National Destination Marketing Campaign

Each year Visit County Durham runs a 6-month national marketing campaign in partnership with visitor economy businesses, featuring high profile advertising including national media partnerships, out of home posters and influencer commissions. A range of marketing opportunities are available for businesses to be part of, and benefit from, the campaign activity.

Read about the latest national destination marketing campaign – Next Stop, Durham.

Register your interest for future campaigns at marketing@thisisdurham.com

Summer Staycations

Staycations continue to be a strong consumer trend, and to ensure Durham captures as much of this key market as possible, Visit County Durham delivers an annual marketing campaign utilising digital marketing channels including social media, e-newsletters and blogs, as well as media and influencer activity, which drives traffic to a dedicated content hub on thisisdurham.com. Let us know your summer events and offers – email marketing@visitcountydurham.org

Monthly Thematic Campaigns

To promote the full breadth of the county’s tourism offer, provide a promotional platform for businesses, and to tap into consumer trends, Visit County Durham delivers monthly campaigns which focus on specific themes. Utilising digital marketing channels, media and influencer activity and dedicated web content, the monthly campaigns cover the following themes:

January - Winter Breaks, Spa breaks, Romance
February - Spring Breaks, Easter, Nature
March - Spring Breaks, Food and Drink (Taste Durham)
April - Spring Breaks, Accommodation (Stunning Stays), Easter
May - Summer Breaks, Walking and Cycling
June - Summer Breaks, Family Fun
July - Summer Breaks, City Breaks
August - Autumn Breaks, Heritage
September - Autumn Breaks, Dark Skies
October - Autumn Breaks, Dog Friendly, Christmas
November - Winter Breaks, Classic Christmas
December - Winter Breaks, Classic Christmas

Let us know if you have experiences or events linked to the themes – email marketing@visitcountydurham.org

Explore From Your Door

Targeting residents of the region, this digital campaign encourages consumers to rediscover where they live. Tapping in to the ‘Local Allure’ trend, which also sees a renewed sense of community result in people wanting to support their local businesses, Explore From Your Door highlights lesser known attractions, walking and cycling routes, beauty spots and picnic sites. The activity is also underpinned by Countryside Code messaging, to ensure people are enjoying Durham’s great outdoors safely and responsibly. As part of the activity, a weekly Explore From Your Door feature is broadcast on Durham OnAir.

Virtual Visit

Visit County Durham’s virtual visit content hub provides consumers with engaging ways to discover the county, prior to visiting. The dedicated section on thisisdurham.com features videos, online tours and more, so please let us know if you have anything to include.

For further information or to submit your information email marketing@visitcountydurham.org