Press Release

The festive period is an important time of year for tourism businesses and Visit County Durham has launched a range of marketing opportunities to support partners and showcase the county.

Now in its third year, the Durham Online Advent Calendar is back with exclusive competitions, prizes and discounts up for grabs each day on the run to Christmas.

As well as providing a platform to support the county’s attractions and hospitality businesses, the calendar is a fun way for consumers to engage with content on the This is Durham consumer website and social media channels. In 2022, the web page received more than 44,000 views and there were over 24,600 competition entries.

Also available as part of the Christmas online content hub is a selection of Christmas e-cards featuring festive scenes from across the county. Consumers are encouraged to share this more sustainable approach to traditional Christmas cards with family and friends, ensuring images of the county are seen far and wide.

These marketing initiatives are hosted on thisisdurham.com alongside information and inspiration on planning the perfect Christmas or winter break in the county. There are also round-ups of Christmas events, pantomimes and markets.

And further inspiration can be found in a series of festive blogs, which will be published and shared across Visit County Durham’s digital marketing channels.

The aim is to showcase Durham as an unmissable Christmas destination, helping to boost visitor numbers and support businesses.

To find out more visit Classic Christmas.